-- The new fractional Chief Marketing Officer (CMO) services deliver executive marketing leadership on a flexible basis, helping private equity firms drive measurable growth outcomes across their portfolio companies without full-time overhead commitments. These services focus specifically on B2B SaaS, enterprise software, health technology, and professional services companies seeking rapid scaling and improved profitability.
More details can be found at https://www.demandrevenue.com/fractional-cmo/
Private equity portfolio companies face unique challenges during growth phases and transitions. Recent market conditions have increased pressure on portfolio companies to demonstrate clear revenue acceleration while maintaining operational efficiency. Many firms struggle with marketing and sales alignment, unclear go-to-market strategies, and leadership gaps that slow momentum during critical growth periods.
The fractional CMO model addresses these challenges by providing experienced marketing executive leadership without the extended hiring process or full-time salary and overhead commitment. Companies gain access to proven frameworks for cross-functional alignment, revenue-focused marketing strategies, and board-ready performance metrics that directly tie to business outcomes.
Recent engagements have focused on companies navigating mergers, rebranding initiatives, carve-outs, leadership transitions, and aggressive scaling requirements. The services include go-to-market strategy development, marketing and sales alignment through service-level agreements, demand generation optimization, and executive CMO coaching for internal marketing teams.
"Portfolio companies need marketing leadership that understands both growth acceleration and investor value creation expectations," said Alan Gonsenhauser founder and CEO of Demand Revenue, "My fractional CMO approach delivers the strategic oversight and execution focus that drives measurable results during compressed timelines."
The fractional CMO services also include comprehensive marketing diagnostics, organizational design recommendations, and implementation of key performance indicators that align marketing activities with EBITDA growth and customer lifetime value metrics. This approach helps portfolio companies demonstrate clear short-term and long-term marketing ROI to stakeholders and investors.
For companies preparing for exit strategies or seeking to optimize marketing performance ahead of additional funding rounds, the services provide the executive leadership needed to strengthen market position and accelerate revenue growth trajectories.
About Demand Revenue
Demand Revenue transforms B2B marketing leadership from tactical necessity to strategic growth engine for mid-market and enterprise companies. The firm specializes in accelerating measurable revenue growth for private equity-backed SaaS, enterprise software, health technology, and professional services companies through fractional CMO services, executive coaching, and strategic marketing initiatives.
For more information about fractional CMO services and portfolio company growth strategies, visit https://www.demandrevenue.com/fractional-cmo/
Contact Info:
Name: Alan Gonsenhauser
Email: Send Email
Organization: Demand Revenue
Address: 254 West Street , Northborough, MA 01532, United States
Phone: +1-508-523-7955
Website: https://www.demandrevenue.com/
Release ID: 89165526