-- Flex Group Real Estate today announced the launch of its new List Home for 1% full-service listing model, scheduled to go live on November 22, 2025. The move positions the company as one of the few full-service brokerages in Texas challenging the long-standing industry standard of a 3% listing commission.
Industry observers and homeowners alike are already signaling interest, as the shift is expected to significantly alter consumer expectations across the Texas real estate market.
Breaking the 3% Tradition
For years, most real estate agencies have adhered to the traditional 3% listing commission. Flex Group Real Estate Co-Founder Robert Portillo says that is exactly what the company intends to change.
“Things are going to change when our 1% full-service offering launches,” Portillo said. “Where competitors keep doing the same old thing, we’re taking a different path — offering full service, expert guidance, and modern tech while charging only 1%.”
A Technology-Driven, Full-Service Model
According to the company, the new 1% model does not cut corners. Instead, it accelerates the entire process.
Portillo emphasizes that Flex Group Real Estate delivers:
Full-service listing support
Modern technology and streamlined workflows
Professional marketing and photography
Faster turnaround times — 24 hours vs. the traditional one-week timeline
Experienced oversight from Broker and Partner RJ Avery, a real estate veteran with over 18 years of industry experience
“With our systems and experience, we provide the same — if not better — level of service than firms charging triple our rate,” Portillo said.
A Company Built on Innovation
Founded in 2021, Flex Group Real Estate has spent 18 years pushing for smarter, more efficient ways to serve buyers and sellers. The company cites innovation and transparency as the core drivers behind its new pricing model.
The firm believes this launch will resonate with sellers looking for maximum value without sacrificing the professionalism and guidance expected from a full-service brokerage.
A Direct Challenge to High-Fee Competitors
The closest alternatives in the market, the company notes, come from consulting services or discount brokers that still lack the speed, technology, and full-service approach Flex Group provides.
By streamlining operations through its 1% model, Flex Group Real Estate can complete core tasks in a single day — a key differentiator that it expects will make the service increasingly popular.
Launch Date and Availability
Flex Group Real Estate’s List Home for 1% service officially launches on November 22, 2025 and will be available to homeowners across Texas.
For more information, visit the company’s website at: https://www.flexgrouprealestate.com/
Contact Info:
Name: RJ Avery
Email: Send Email
Organization: Flex Group Real Estate
Address: 433 Ardsley Ln, Forney, Texas 75126, United States
Phone: +1-469-865-2527
Website: https://www.flexgrouprealestate.com/
Release ID: 89175754