Expert Urges Local Business Owners to Ask Customers for Reviews

Share this news:

An expert in local marketing is asking local business owners to do one thing to increase Christmas sales.

The local business landscape has changed a lot over the past decade, and one local business owner is calling out the importance of online reviews for local shops, restaurants, and service businesses.

“Ask most local business owners what’s the number one method for attracting new business, and they will tell you that it’s word of mouth,” says a spokesman from, an online local business directory that offers local shop owners a free and effective form of online advertising. “But unfortunately, they’re wrong,” he says.

He cites studies that show most people rely on online reviews to judge whether or not they will visit a local establishment—and that includes local businesses. “In fact,” he says, “some studies show that people trust online reviews more than they trust recommendations from friends and family. What that means,” he says, “is that if your business doesn’t have good online reviews, you’re probably missing out on some business.”

He says that the best way to get those reviews is to set up a free local business listing. “If you go to a local business directory like and search for your business, you can claim it as the owner.” He continues. “Next, simply fill in the correct details about your business such as its proper address, phone number, website, business hours, and the types of payment you accept.” He says that once shoppers have the information, plus some good online reviews, local shop owners can expect that most of them will visit the store.

“The best part?” he asks? “The service is absolutely free to local shop owners.” He also says most credible local business directories consistently advertise their directories to attract the most amount of shoppers. “That’s important to know,” he stresses, “because the directories that do the legwork for local business owners are the ones you want to partner with.” is a local business directory that uses GEO location technology to make each visitor’s experience unique. It strives to be the best free business directory available by consistently advertising, improving the site, and working with small business owners to provide free advertising.

Release ID: 88981102