Expert Says Not All Local Business Owners Understand Today’s Consumer

According to an expert in local marketing, a lack of marketing knowledge may be behind the recent rash of local shop closings. He has advice for shop and restaurant owners that will help them reach more new customers.

According to a local business marketing expert, not every local business owner understands what it takes to draw in new customers in today’s culture. And he says that’s behind the slew of local business closings that have been happening all over the country. But there is an alternative, he says.

“The times have changed,” says a spokesman from, an online local business directory that allows local shop and restaurant owners to advertise their small business for free. “But too many local business owners are still using old school marketing techniques that simply don’t work anymore. If small business owners want to stay successful in this culture, they have to change their marketing techniques to attract today’s shoppers.”

He’s talking about things like newspaper ads, mailers, the Yellow Pages, and even flyers. He says that today’s consumers live their lives online and they expect to find local businesses online, too.

“Local business owners should all consider setting up a free local business listing,” he says. “That ways, when shoppers go online to find local businesses, they will be able to find theirs. Otherwise, they will likely go to the competitor’s shop down the street.”

He says that almost 100 percent of today’s shoppers use local business directories to find local shops and restaurants. “And with odds like that, why wouldn’t every local business set up a free local listing?”

About FindUsLocal: FindUsLocal uses geo location technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Release ID: 88931154