Expert Reveals the Biggest Secret in Successful Local Marketing

A local marketing expert is spilling the beans about what makes for a successful campaign. And he says there is a secret the marketing pros won't tell you.

Local marketing has changed drastically in the past decade, and many small business are scratching their heads trying to figure out how to get new customers in the door. But one expert in local marketing says the big secret is right in front of everyone’s face.

“Too many local business owners are struggling in a time where it’s easier than ever to be found by new customers,” says a spokesman from, an online local business directory that automatically matches every visitor with a customized home page showing area events, news, businesses, and social media postings. “The problem is, most SEO marketer know about this unique form of local marketing but don’t talk to their clients about it because it’s free.”

He’s talking about creating free local business listings. A local business listing is a digital Yellow Page listing on a local business directory. Recent studies show that almost 100 percent of shoppers use these local listings to find local businesses, so it’s important that every local shop, service business, and restaurant be found on them.

“the reason local marketer don’t tell their clients about the free business listings is that they won’t make any money from them. But the truth is, it’s one of the smartest local marketing moves a small business owner can make.

He says shop owners should go to, search for their business and then claim it as the owner. “All that’s left is to fill in the details about your business. After that, shoppers will find your business and visit it.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Release ID: 462892