It is a surprise to discover that close to half of all businesses don’t have a clearly defined digital marketing strategy. While this appears to be the basis for any solid approach to growing a business in the modern world it seems that not all entrepreneurs are willing or able to doing this.
There is no doubt that the importance of digital marketing has grown massively in recent years, with many companies now dedicating a big part of their overall marketing budget to this area. Therefore, it makes sense for smaller businesses to also get a better understanding of this matter.
Craig Ridley, Founder of YourBusinessCoachingClub mentioned the importance of a good digital marketing strategy in a message to his members today. He said that, “developing a strategy in this respect is vital no matter how industry a company is in or what country they are based in.”
He also noted that there is no need to fear this area, as all marketing strategies are essentially the same. It isn’t necessarily more complicated or more expensive to carry out than more traditional strategies.
Mr Ridley continued his explanation by pointing out that there a number of key areas that can’t be ignored. He named these as being the initial research, developing a strategy, implementing it, and then analyzing it in order to optimize as needed.
He said that, “getting a suitable digital marketing strategy up and running can turn out to be a lot easier and less hassle than it might originally appear to be.”
YourBusinessCoachingClub is an inspiring online business coaching club that gives entrepreneurs advice on a wide range of business topics. The founder’s 30 years of experience are put to good use in the coaching sessions that are available, as well as in the creation of a global network of contacts that can be accessed by YourBusinessCoachingClub members.
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