Email Marketing SaaS Platforms Price/Features Comparison Expert Report Released

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Online business essentials website, Crucial Constructs, has released a report that examines the top email marketing platforms available today. The report reviews price, features, ease of use, deliverability, and support to help audiences settle on a service that best meets their digital marketing needs.

Email marketing is still one of the best ways to boost online business revenues. The latest report from the popular educational resource introduces entrepreneurs to today’s top ten email marketing services to help them discover the software that will grow their business and achieve intended goals.

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Choosing the right email marketing platform can have a significant impact on a business’s overall success. Business owners unsure of the software they need can consult Crucial Constructs’ new report for a summary of today’s most popular services. Audiences can also sign up for tutorials on any one of the profiled platforms to gain extra insight.

Email marketing providers evaluated in the Crucial Constructs report include ActiveCampaign, AWeber, Constant Contact, ConverKit, DRIP, GetResponse, Keap (InfusionSoft), MailChimp, MailerLite, and Newsletter2Go.

Most email marketing software companies are Software as a Service (SaaS) entities, which means they charge for their services. The amount customers pay for these services depends on the size of their email lists. Companies such as MailChimp and MailerLite currently have the most attractive complimentary introductory programs. However, the report cautions these services are free to a point, and that fees will always eventually come into play.

The report notes that preferred features among the reviewed email providers depend on individual business owner needs, but that all in all, there are two standout companies: ActiveCampaign and GetResponse. Both cloud-based marketing tools, these platforms are easy to use and offer many pro features, tools, and split-testing options.

One of the most important features digital entrepreneurs are advised to consider when evaluating email marketing providers is their deliverability.

To be of any value, emails must arrive in their target audience’s inbox, not the spam folder. Of all providers examined in the Crucial Constructs report, deliverability ranges between 82-90 percent; however, since performances fluctuate depending on testing criteria, no one service stands out in this category.

With the release of their recent comparison report, Crucial Constructs provides digital marketing professionals with the information they need to select the email marketing service that best serves their goals.

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Release ID: 89042580