El Segundo CA Branding Innovation/Curiosity – Sales Growth Report Launched

California-based advertising agency LO:LA has recently released a report that discusses how nurturing a culture of curiosity can help businesses innovate their goods and services by pioneering new ideas.

“Curiosity Killed The Cat But Not Your Business” is the latest report from Nicholas Platt, the CEO and founder of the digital marketing agency. He affirms that curiosity is the root of innovation and questions why so many business structures stifle curious minds by prioritizing efficiency and conformity.


More information is available at https://www.thelolaagency.com/2021/12/13/curiosity-killed-the-cat-but-not-your-business


The new report from London : Los Angeles (LO:LA) posits that by resisting dynamic out-of-the-box progress, businesses and organizations can fall behind their market competitors. Embracing change and discovering new ideas will help marketers adapt to ever-changing market conditions and encourage them to find solutions that their potential clients can find a genuine connection with.


In the report, Platt foregrounds the importance of cultivating a culture of curiosity in order to allow creative and innovative people to thrive. He cites a study by the Harvard Business Review, in which only 24% of participants said they regularly felt curious in their job. The survey concludes that stifling curiosity can lead to confirmation bias, causing people to only seek out information that confirms their own personal beliefs.


When it comes to branding, developing an empathetic viewpoint is an essential part of nurturing a unique identity and committing to a vision. To incentivize inquisitive minds, LO:LA offers ‘Brand Articulation’ sessions which encourage people to innovate their company voice and perspective by choosing curiosity over efficiency.


LO:LA has developed a wide-ranging portfolio of creative marketing projects, finding success in industries ranging from the fields of healthcare and retail to non-profit organizations and B2B technology companies. Since its inception in 2017, it has been combining the power of big-agency branding with the attention to detail of an independent consultancy.


Through its comprehensive solutions, it can support companies in achieving their web design and UX/UI optimization goals, as well as creating authentic, branded content, including social media posts, videos, animations, and photography.


A spokesperson for the company said, “Curiosity encourages people to put themselves in someone else’s shoes and take an interest in seeing the situation from their perspective. This helps people collaborate more effectively and easily, conflicts are less intense, and the group achieves better results.”


More information can be found by visiting https://www.thelolaagency.com/2021/12/13/curiosity-killed-the-cat-but-not-your-business


Release ID: 89066015