-- NextCore Media is a conversion rate optimization agency that uses split testing (“A/B testing”) to increase the conversion rate of Ecommerce and online businesses. NextCore founder Dylan Ander has generated over $300 million in revenue for his clients, ranging from mid-sized Ecommerce stores to Fortune 500 companies.
Dylan began his career in digital marketing as a data analyst in the music industry. This work in marketing analytics became the core of his data-driven marketing approach. A major component in Ander’s marketing philosophy is to “always trust the data”, no matter how much it goes against your creative instincts. NextCore Media is consistently building and improving advanced analytics and tracking software, with the intention of making NextCore Media a market leader in conversion rate optimization.
Ander founded NextCore Media in 2017. He saw a gap in the current digital marketing landscape. There was an excess of agencies focusing on driving traffic to websites, but virtually no companies that focused on converting customers after they reached the website. Conversion rate optimization is a very rare skill, as it requires knowledge in design, development, marketing, and statistics.
“Other than working at a marketing agency, there’s very few reliable ways to learn digital marketing. People try everything from dropshipping courses for $10,000+ to Udemy courses taught by inexperienced marketers. The common theme I’ve found is that virtually none of these ‘teachers’ show Ecommerce founders how to make a website that converts well. They focus on Facebook ads and Google ads, and how to drive traffic to your website.
Shopify and WordPress themes are optimized for beginner entrepreneurs who cannot code, and not for long-term high performance. We made a major pivot in 2020 to exclusively accept conversion rate optimization clients, to help ethical Ecommerce entrepreneurs increase both revenues and profits through advanced split testing and website optimizations.”
-Dylan Ander, Founder of NextCore Media
NextCore Media has differentiated itself from other conversion rate optimization agencies by creating a new business model that is far more advantageous for Ecommerce founders. NextCore Media offers “split testing as a service”, acting as a long-term partner for Ecommerce founders by optimizing their website every week. They follow the philosophy that conversion rate optimization is never “complete”; it is an ever-evolving process of always improving your website’s conversion rate.
Most conversion rate optimization firms exclusively rebuild entire landing pages, or websites as a whole. The problem with this is if you make many a wide variety of changes to a website at the same time, you cannot attribute the increase in conversion rate to specific changes made. What seals the deal is NextCore’s refund policy; if they cannot find winning split tests in 90 days, they will issue a 100% refund. This way, its clients have a “no-lose scenario” when they work with NextCore Media.
“There’s an epidemic of careless Ecommerce founders who don’t operate with a ‘customer-first policy’ caring about nothing but profit. My goal is to help 1,000 ethical Ecommerce entrepreneurs increase their sales and conversion rates to outperform the irresponsible store owners. By doing this, we help bring quality Ecommerce offerings to the front of international markets, increasing the trust between customers and Ecommerce businesses.”
-Dylan Ander, Founder of NextCore Media
Release ID: 89020440