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Halifax, NS, Canada – Sept 16th, 2018 – Best-Selling Author and Award-Winning Digital Pioneer featured in New York Times, Ian R. Clayton, has published his latest book, “Digital Media Marketing Hotel & Tourism”. The book is available in Paperback and Kindle eBook on Amazon. It is expected to become a big hit with business owners, managers, marketers and Hotel Tourism Marketing Professionals. More information on the book can be found here: https://www.amazon.com/Digital-Media-Marketing-Hotels-Driving/dp/1980271259
This is the third book Clayton has published. The book was written with hotels and tourism in mind but the strategies, techniques and recommendations apply equally to business managers and marketers in all industries. Those who read the book will understand how to use digital media and will have the knowledge and ability to evaluate consultants, suppliers and outsources or to do it themselves. The book provides information on how to use digital media to enhance brand authority and reach travellers where they are with the right message. It speaks to their target market and defines their unique advantages and brand identity.
Digital Media, the second book in the series, “Marketing Hotels and Tourism”, is for the novice and professionals who are not skilled in online marketing and business. It provides actionable steps that can help any business get ranked, get seen and get booked. It explains the principles of using the digital media in an ever-changing world. It looks at the latest trends and the pitfalls that many marketers make.
Digital Media cuts through the hype with real examples and case studies backed up by 20 years of experience and wisdom. Readers will likely find a particular interest in the fact that Ian R. Clayton is an independent consultant giving straightforward unbiased advice.
Ian R. Clayton has a background in Computer Science, graduating with honours. He studied at McGill and Concordia University in Montreal Canada. Ian has spent years helping clients and colleagues understand the complexities of the new digital landscape. His desire to help has led him to be a prolific blogger, creating his own bogging and video platform and magazines, while writing educational and how-to books for business owners, managers, marketers and professionals.
When asked about why he wrote the book, Clayton said: “To cut through all the hype and misinformation with simple tips and practical recommendations based on my many years of experience”. His company AXSES started the first Digital Tourism Encyclopaedia, an award-winning tourism site that continues to be the number one site for destination information in the region.
Clayton hopes the book will inspire business managers, hoteliers and destination marketers to take control of their digital brand and understand how to mange and evaluate employees and others who provide marketing and technical support. To back up this initiative Clayton has created several videos and bonuses explaining key concepts, issues and common mistakes that many people make. See this at http://marketinghotelsandtourism.com/digitalmedia-marketing/
Those interested in learning more about the book can visit here: https://www.amazon.com/Digital-Media-Marketing-Hotels-Driving/dp/1980271259
Release ID: 406066