-- The criminal rioters insurrection at Congress January 6, 2021 created an Ahh Haa moment for a digital marketing tool inventor as he watch the criminals storm the United States Capitol on television that day. Playa Vista, CA , Over-Time 24/7 Digital Marketing Agency Founder AD “Tony” Inocentes said, “I was watching the insurrection live on television when I realized that Geolocation and Targeted IP technology should be useful in helping find the criminals attacking Congress. It was not a use I had thought of before then.”
The cookie free geo location peer to peer Targeted IP Advertising Technology Over-Time 24/7 DMA markets to internet avertisers serves internet wifi ads through IP home devices. But now has also become a useful tool to track criminals like those that participated in the US Capitol insurrection riot.
Other than the standard direct delivery to consumer home IPs Over-Time 24/7 DMA also has 3 other IP strategies to deploy ads differently. Their IP harvesting service gathers data from private and public event attendees for later scheduled ad deliveries. The harvested IPs are not only from the day of the event but there is a capability to reach back up to 6 months from an event date to harvest IPs from the same geo framed location. The harvested data only tracks the IP number and the location from where it was attained, in this case the event location. The data harvested has no personal identifying information such as the device holders name etc., only the the IP number and type of device. Ads of interest can then be sent direct to the device’s IP. For example ,if the event were a sporting event, sport advertisements, display or video, could then be delivered to the device for a set number of times over a set time period.
A real example would be a council member that faced re-election in 2020 used the service to harvest IPs of attendees at 5 different churches that were of the same faith as theirs. With attendee IP information for the past 6 months, the candidate was able to find all church members who lived within his council boundaries. Advertisements were later scheduled and delivered over the next month to those constituents with ads based on their shared faith and beliefs.
Because of the recent insurrection chaos at the Capitol Inocentes realized that this data could be valuable to law enforcement to track who was at the event that day and track their movements to their homes or places of hiding in some cases. Moreover notifications could be sent to all in attendance to forward any helpful evidence.
Over-Time 24/7 DMA has since launched an outreach campaign to all law enforcement and private investigators that their Geo-Fi Advertising service is an investigation tool they should add to their digital investigation tool box.
Inocentes was asked to comment on the success of using Over-Time 24/7 DMA to catch criminals but responded, ” Due to the on going investigations and pending trials I am not presently at liberty to speak directly to any cases. However I do invite law enforcement and investigators nationwide to contact us to learn how powerful our low cost services can be in helping them protect the public and bring once unlocatable criminals to face justice.”
Interested parties can learn more by calling 213-596-6336.
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