Chivalry Grooming Parlour Debuts at Mr. Sid in Newton Centre

Chivalry Grooming Parlour is a throwback in time to the barbershops of yesteryear, while adding modern services that are desired by today’s discerning gentleman. Chivalry is a place where today’s modern man will find an oasis of comfort in his busy world.

Boston gentlemen who want to look their best have a new option in Chivalry Grooming Parlour, a hip new take on the old-school barbershop concept, debuting at Mr. Sid in Newton Centre. The highlight of Mr. Sid’s redesigned first floor, Chivalry offers standard barbershop services like trims and shaves as well as specialty men’s salon services like manicures, pedicures, facials and waxing and complimentary shoe shines for members. Chivalry offers monthly or quarterly memberships, and for a limited time membership comes with a free tailored shirt from Sid Esq., Mr. Sid’s private-label clothing line. Appointments can be made over the phone or online at

“Chivalry is a fabulous place for men to get groomed,” said Stuart Segel of Mr. Sid. “It’s not your father’s barbershop—it’s a hip and sophisticated grooming salon. We think it really complements the Sid Esq. brand, which is why we placed them together.” “We believe that Mr. Sid is the absolute perfect venue to launch our brand,” said Chivalry co-found and partner Stephen Comer. “For the past four decades Mr. Sid has been associated with the finest quality menswear, an incomparable selection, and the ultimate in customer services. This unique blend of differentiated experience and service is an ideal partner for the Chivalry brand.”

Gentlemen wishing to experience Chivalry can stop into Mr. Sid at 1211 Centre Street, Newton, MA 02459. Call 617-916-2948 or visit or to learn more. Chivalry Grooming Parlour is a full service grooming parlour for the discerning gentleman, offering a wide variety of services including hair cuts, beard and mustache trims, grey blending, hot foam shaves, facials and waxing to make any man the talk of the town. Mr. Sid provides the best in modern style, quality and personalized service to some of the more discerning men in Boston. The 10,000 square foot store offers a unique selection of the finest luxury brands in suits, shoes, casual wear and accessories.

Personal sales consultants help clients refine their style so they look their best for all occasions and the exceptional in house tailor shop always gives the perfect fit. Mr Sid offers trunk shows and other special events that fit with their customers’ lifestyle and fulfill their wardrobe needs. A men’s grooming parlour, billiards table and complimentary bourbon bar are all part of the living room atmosphere that make customers feel right at home.

Release ID: 118712