Sequence Consulting, a Chicago based marketing firm, partnered with the American Medical Association (AMA) to accelerate membership growth and cement AMA’s position as the physician’s powerful ally in patient care.
The campaign, “Membership Moves Medicine,” focuses on the great work AMA does every day to represent physicians with a unified voice, confront public health crises, remove obstacles to patient care, and drive the future of medicine. The campaign leveraged advanced analytics and social media platforms to promote AMA’s tangible accomplishments on behalf of patients and physicians.
Chris Vaughn, President and Chief Strategist at Sequence Consulting said, “AMA’s vision is bold — a complete digital reboot to transform their brand to physicians. They wildly succeeded. Partnering with AMA on this initiative is one of the most exciting things we have done with a client. They have not only shifted how physicians see them but how the people in the organization see themselves.”
This year, the Chicago Association of Direct Marketing awarded the “Membership Moves Medicine” campaign their Past Presidents Future Award, selected among all first-place winners in all categories for “innovation in data, strategy and creative work that demonstrates the future of response marketing.” In addition, they awarded AMA three Platinum awards for Best Non-Profit, Best Loyalty/Retention, as well as two Gold awards for Print Photography and Social Media.
The campaign also achieved international recognition in 2018, winning three Platinum Marcom awards for Video, Branding, and Integrated Marketing and two Gold Marcom awards for Photography and Facebook Engagement.
Todd Unger, AMA’s Chief Experience Officer and SVP of Marketing and Member Experience said, “The work has had a dramatic impact. It’s been transformative, doubling our rate of membership growth last year. Sequence has been a critical partner in helping the AMA to achieve deeper engagement with physicians and meaningful growth in the last two years.”
For more information on Sequence Consulting their services, visit their website at https://sequenceconsulting.com
The American Medical Association is the physicians’ powerful ally in patient care. As the only medical association that convenes 190+ state and specialty medical societies and other critical stakeholders, the AMA represents physicians with a unified voice to all key players in health care. The AMA leverages its strength by removing the obstacles that interfere with patient care, leading the charge to prevent chronic disease and confront public health crises and, driving the future of medicine to tackle the biggest challenges in health care. For more information, visit ama-assn.org.
About Sequence Consulting
Sequence Consulting helps membership organizations succeed through transformational strategies and marketing for growth. Partnering with many the largest and best-known membership and marketing organizations since 2002, Sequence helps their clients the vital work they do to serve their constituents and make the world a better place.
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