CHICAGO, IL – Chicago area business strategist and seasoned entrepreneur Darlene Ziebell, author of recently-published A Dozen Avalanches Threaten Small Business, is excited to announce she has launched a brand new weekly podcast to help entrepreneurs and small business owners anticipate and overcome a multitude of challenges they may not foresee when starting their businesses.
Ziebell’s podcast will feature entrepreneurs in every step of the process, from startup to established, experienced professionals. It will highlight the different challenges they face at every stage of their entrepreneurial journey. Listeners will be able to join in at any point in their career to learn valuable business lessons and information in an easy, consumable way.
“Only 15% of people who start a business will still be in business five years later, and that statistic hasn’t changed for many years,” said Ziebell. “There are so many ways companies can be put out of business due to not knowing all the challenges they will face. I wanted to use my experience beating the odds in starting several successful companies to prepare people to overcome the same challenges I faced.”
Ziebell’s podcast will cover numerous challenges, or “avalanches,” entrepreneurs may face. Whether a company is a traditional brick and mortar, online business, coaching, or consulting business, each one has challenges that are unique to small business owners in general. The podcast will highlight and address these obstacles, and more so, future and current entrepreneurs are prepared for whatever their next big steps may be in the precarious feat of owning a company.
A Dozen Avalanches Threaten Small Business, coupled with the new podcast, addresses a diverse set of topics surrounding startup visioning, marketing, and branding, operations, partnerships, banking, and merchant accounts, hiring, exit strategies, and more. Both the book and podcast are meant to serve as a foundation for future challenges for small and established business owners that will inevitably present themselves at some stage of the business.
“I want the truth to come out that significant challenges will be there no matter how easy someone makes starting a new business sound,” noted Ziebell. “There are thousands of online marketers out there selling how easy it is to start a new business, online or otherwise. The technology may now be there to make things a bit easier in that regard, but most of the past challenges new businesses have faced are still the same.”
In addition to launching the new podcast, Ziebell also plans to host a series of online workshops for startups who are starting a business for the first time to address some of the challenges they will face. She will also be updating a weekly blog that will deep-dive into some of the topics in her book and feature specific examples of the challenges discussed.
To learn more, contact Darlene Ziebell at 312.778.6406 for more information, or check out her website at: https://darleneziebell.com
Release ID: 88978071