Chesapeake Banner Printing & Advertising Firm Launches Marketing Report

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Businesses can project their message in the most effective way with banner advertising from Hackworth. The firm offers full service graphic design services from concept to finished print.

A Chesapeake, Virginia printing and marketing company for banners and business designs has launched a new report focusing on the benefits of print advertising in today’s evolving marketing landscape. It explains that, with so many activities these days taking place online, it can be easy to overlook traditional media, but studies show that print content can outpace digital in many fields.

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The report emphasizes that studies into the neuroscience of recall, comprehension and emotional impact show that printed material, like banners and traditional media designs, including advertisements, can be more effective.

Research was conducted using cutting edge technology, including high resolution EEG brain wave measurement, in addition to eye-tracking technology. This, alongside traditional questionnaires and in depth research, showcased the power of print media for getting across a business’s message and increasing products and sales.

One of the reasons for this is that print adversing has extensive reach. It is also more immediate and approachable. While digital media advertisements have to contend with ad blockers, print media is far less easy to ignore.

Hackworth prides itself on its high quality graphics, printing and technology. It won the 2017 Chesapeake Small Business of the Year award for its quality of service and dedication to excellence in the field.

Founded in 1991, Hackworth originally started by printing blue prints and technical documents. Now it has expanded to offer a wide range of printing services, ranging from full fledged printing, graphics, and wide format technology.

One of its most sought after services is banners and banner printing for businesses in any niche. Hackworth has a full service color printing department with an experienced team of graphic design experts who can help take any business to the next level through tailored, powerful branding and marketing. These can be used on a variety of materials, from vinyl and corrugated board to glass.

Hackworth can provide banners, business signage, and large scale graphics to get across each client’s message in the most effective way. It offers full service, from concept to print, with complete layout and design, so customers can rest safe in the knowledge that their needs are being taken care of.

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Release ID: 233285