E-commerce Company’s Fall Promotion Honors Bavarian Tradition
Butcher Block Co. has announced a fall promotion tied to Bavaria’s Oktoberfest that is nowadays celebrated in cities across the globe. Using a clever play on words, the online retailer whose website (https://butcherblockco.com) features butcher block countertops, islands, tables, carts, cutting boards and knife blocks unveiled their blOKTOBERFEST promotion.
Kathleen Grodsky, Butcher Block Co.’s Vice President of Marketing and Operations, explained that the online store will offer a 5% discount to customers who make purchases through October 31st and enter the coupon code “BLOKTOBERFEST” during checkout.
“The Oktoberfest festival is held in Munich, Bavaria, Germany every year from late September through early October. Tens of thousands attend the festivities to sample local beers, enjoy traditional food and enjoy music and parades,” Grodsky explained. “It has become so popular that a number of cities around the world now stage their own Oktoberfests, modeled after the events in Munich,” she continued. Commenting on the event’s origin she shared that, “In 1810, Bavaria’s Prince Ludwig wished to commemorate his betrothal to Princess Therese, so he arranged festivities that included a horse race that drew a crowd estimated at 40,000. It was such a resounding success that it instantly became an annual affair.”
Butcher Block Co.’s President, Mark Shook, offered that, “Oktoberfest fits perfectly with our mission and our audience. It’s all about people coming together to eat, drink, sing and dance. No matter where you go in the world you will see people enjoying good food and drink and the company of one another. That’s what our company is all about as well. The tagline on the Butcher Block Co. blog website (https://butcherblockco.com/blog) sums it up succinctly: “For people who love to cook, entertain and gather in the kitchen.”
About Butcher Block Co: The company sells exclusively online. All Its products are made for cooking and/or for kitchens and dining rooms, by such leading manufacturers as John Boos & Company. Priding themselves on their deep knowledge of the market, the company’s slogan is “The Experts in All Things Butcher Block.” Their best-selling products include butcher block countertops, kitchen islands, carts, tables and cutting boards. BBC also recently added knife blocks to their online store.
Release ID: 92510