-- A multi-award-winning full-service creative agency, LO:LA specializes in both branding and traditional and digital marketing and advertising. Their new report, titled “The Power of Brand Management: Unleashing Creativity to Drive Business Success,” explains why creativity is no longer optional but rather an essential part of effective brand management, breaking the process down into its key components.
Access the full report at https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success
Industry statistics reveal that consistent brand messaging can increase revenue by 10 - 20 percent; however, with the average person exposed to nearly 10,000 ads per day, establishing brand recognition is now as much an art as it is a science. Experts in creating - and refreshing - a brand’s identity, LO:LA makes the case that creativity in brand management is a strategic asset that strengthens market position, fosters customer loyalty and drives business success.
“LO:LA is a creative agency founded on the idea of helping brands better articulate their ‘why’ and share it through compelling storytelling,” says Nicholas Platt, CEO and founder, LO:LA. “Companies that embrace creative storytelling and consistent brand management are the ones that establish lasting emotional connections with target audiences, building strong brand equity for a secure and resilient future.”
According to the agency’s report, effective brand management involves crafting a distinct identity and then communicating it consistently across every touchpoint. Breakthrough creativity, the report emphasizes, must be at the core of these efforts for a brand to stand out in a saturated marketplace and build stronger connections with audiences for sustained growth.
Citing well-known examples of outstanding creative campaigns - such as Dove’s “Real Beauty” initiative, Old Spice’s successful rebrand through humor-driven advertising, and Oreo’s real-time “Dunk in the Dark” tweet during the 2013 Super Bowl blackout - LO:LA reiterates the idea that while the medium may be the message, creativity remains the driving force behind lasting impact.
The report also addresses the critical role creativity plays in building brand equity, influencing consumer perceptions, and driving financial performance. Case studies such as Red Bull’s lifestyle-focused content strategy and LEGO’s collaborative brand revitalization demonstrate how creative ingenuity can successfully reposition a brand and drive substantial growth.
The branding experts at LO:LA help their clients embrace creativity as a strategic asset for unlocking new opportunities, building lasting consumer connections, and driving long-term business success in an increasingly competitive market.
Learn more by visiting https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Release ID: 89158757