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It is common knowledge that individuals are recognizable by their voices, but it is also true that brands can be recognized by the voices that represent them. This new report from the Voices marketplace explores the importance of brands having a voice representative, and teaches how to find a new voice to match an existing brand.
More information about the Voices marketplace, brand recognition with voices, and strategies for finding the right voice are available in the full report, at https://www.voices.com/blog/what-is-branded-voice
A branded voice helps consumers to relate to businesses by providing them with a consistent style, tone, and personality that can be heard throughout their online or radio ads and content. The “Branded Voices” report highlights several important options that business owners should consider when choosing a voice, and strategies for making them more memorable.
When selecting a brand voice, the report suggests paying particular attention to target demographics to find a voice that resonates with the right customers. This can include finding a voice of the correct age, such as a younger voice for toy companies, or with the correct accent, such as a southern drawl for Texan businesses.
Voices explains, “Consider their demographics, interests, and even the way they communicate. A brand targeting young professionals might adopt a more informal and friendly tone, while a brand selling financial planning services might choose a reassuring and authoritative voice.”
The report includes several examples of popular brand voices, such as the MGM lion roar or popular documentary narrators, and showcases how they are instantly memorable to most consumers. This strategy helps smaller brands to become instantly recognizable in audio content and ads, and can help to build a lasting emotional connection with listeners.
Business owners can also find information in the report about how to search for, test, and refine brand voices, to pick the right match for their products or services.
An excerpt from the Voices report says, “It’s not just about what you say but how you say it. In today’s competitive landscape, a strong branded voice can be the difference between getting lost in the crowd and making a lasting impression.”
More information about branded voices, finding the right narrator, and access to the complete Voices marketplace can be found in the full report, at https://www.voices.com/blog/what-is-branded-voice
Contact Info:
Name: Tara Parachuk
Email: Send Email
Organization: Voices
Address: 100 Dundas St Suite 700, London, Ontario N6A 5B6, Canada
Website: https://www.voices.com/
Release ID: 89141643