Brad Cousins’ upcoming book to help leaders create opportunity from crisis

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Strategy Designer Dr. Brad Cousins will lead the way for organizations building competencies to operate in disruptive environments. In his upcoming book, Cousins will help organizations create opportunity from crisis by designing strategies and structures to promote resilience, adaptability, and prediction.

LITTLE ROCK, AR, December 5 – Brad Cousins announces his upcoming book that will help organizations drive transformational change and create opportunity from crisis.

Cousins’ book is highly anticipated with the emergence of the coronavirus disease 2019 (COVID-19). The COVID-19 pandemic is an uncertain environment with cause and effect known but length and duration in question. The health crisis devastated the economy and straining business leaders as they continue to navigate the toll on their people and customers.

“Leaders have to grow their way through it. There’s not a roadmap, not a leadership book. It’s totally unpredictable. They need a fast response because change is happening very rapid,” Cousins said.

The present times highlight the concept of VUCA (volatility, uncertainty, complexity and ambiguity) environment, which Cousins will expound in his book.

As a transformational executive, Cousins draws on his distressed acquisitions and turnaround experience to provide critical insights and a model to create opportunity from disruption and crisis. He will provide essential knowledge for businesses to redesign their organization to build resilience, adaptability, and predictability needed to thrive in VUCA environments.

This author specializes in driving rapid change by helping organizations become a disrupter in their markets by designing dynamic strategies and coaching leadership to transformation.

Brad Cousins & Company works with CEOs, Boards, and leaders to design strategies that drive rapid, radical growth and breakthrough change. Cousins is also the founder of Ingage Human Capital Strategies which bridges the chasm between people and strategic execution by inspiring and engaging high-performing teams.

Prior to launching the Brad Cousins & Company,, Cousins holds a rich experience working for a private equity company and venture capital where he served in a variety of C-level operating positions.

Along with his long list of feats, Cousins has led global strategy for oil and gas, mining, and renewable energy sectors while developing strategic transformation efforts focused on emerging markets in a billion-dollar energy infrastructure company. These efforts generated more than $50 million of incremental sales growth in eight months while maintaining a core market share of over $135 million.

Cousins has his Ph.D. in International Business Administration, Masters in Business Administration, and Bachelors in Design. He is currently CEO of Ingage Human Capital Strategies, a Vistage chair, and executive coach where he endeavors to drive rapid, radical change and breakthrough growth.

Release ID: 88988587