Experts predict that digital technology innovations will continue to advance at an exponential pace this year. They warn that companies that don’t stay ahead of the curve will likely be left far behind. That is why any business hoping to remain competitive in 2020 is advised to stay on the leading edge of website enhancement and search engine capability. The good news is that those who do will emerge as winners.
“By simply following best practices and implementing forward-thinking solutions, businesses can significantly boost brand awareness and market share,” explains Michael Ryan. Ryan heads up the team at Boston’s digital marketing & SEO services agency Perfection Marketing. “We’ve seen clients who realized dramatic results and greater profitability, just by taking a few proactive steps to improve their website visibility and functionality.”
Many e-commerce sites now leverage sophisticated technologies like artificial intelligence, which may not be feasible for some businesses. But Ryan points out that solutions don’t have to be costly or require additional IT infrastructure or in-house expertise. Usually all it takes is a basic diagnosis of the existing website, followed by strategically designed on-boarding of value-adding features. That approach typically begins with a customized design or redesign of the website. The goal is to improve the navigation to ensure it is more intuitive, across multiple mobile platforms, while strengthening brand elements for effectiveness and consistency. Once the site is maximized, the next step is keyword analysis, followed by effective keyword usage and search engine optimization (SEO) coding and content. Then a business can take advantage of greater connectivity through internal and external links to increase traffic. Deployment of more advanced level SEO solutions may also be appropriate.
To help businesses avoid procrastination, Perfection Marketing is currently offering to do a free SEO website analysis. “Our analysis is done almost instantaneously,” Ryan adds. “But it will reveal insights and metrics that can intelligently guide your digital marketing. You’ll know how to lure more traffic, convert visitors to paying customers, and capture higher revenues in 2020.”
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