Big Town Hero’s Can’t Believe It’s Not Meat-Ball Sub Proudly Extends Veganuary

Share this news:

Big Town Hero has extended Veganuary with the release of "Can't Believe It's Not Meat-Ball Sub". Further information can be found at and

Earlier today, Big Town Hero announced the release of Can’t Believe It’s Not Meat-Ball Sub – it’s new Vegan Plant Based Meatball Sandwich, which has been in development since January 1st 2021. Their main aim is to provide a tasty vegan option for lunch that tastes like the “real thing”… but it does so, with a difference.

Jamie Robertson, Marketing Manager at Big Town Hero, says: “We wanted to try something new with Can’t Believe It’s Not Meat-Ball Sub. Anyone familiar with the Sub Sandwich market will probably have noticed how everyone else seems to offer limited to no vegan or dairy free options for sandwiches and “cheese” that taste good. This is a problem because people with dietary restrictions deserve to eat delicious sandwiches too!.”

So as a welcome breath of fresh air, Can’t Believe It’s Not Meat-Ball Sub will instead feature vegan “meat” and dairy free Chao “cheese” that tastes better than a traditional meatball sub! Big Town Hero chose to make this move because more people than ever before are looking for plant based alternatives to traditional meat based items..

Jamie Robertson also added “We want to give our customers an opportunity to continue Veganuary into the rest of the year without sacrificing flavor. With Can’t Believe It’s Not Meat-Ball Sub, they have a fresh new possibility. We want them to feel delighted with our innovative vegan plant based option when eating our Can’t Believe It’s Not Meat-Ball Sub.”

Big Town Hero was established in 1981. For 40 years it has always stood out from the crowd by providing its customers the best possible experience at the best possible value.

Can’t Believe It’s Not Meat-Ball Sub is set to launch January 27 2021. To find out more, it’s possible to visit

For further information about Big Town Hero, all this can be discovered at

Release ID: 88994929