LO:LA’s new report aims to show business owners how maintaining brand continuity can lead to increased customer loyalty and engagement. The report considers all channels a brand must be consistent across, both in-person and online, and provides tips for achieving this consistency.
More details can be found at https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity
The first benefit of brand continuity that LO:LA points out is improved marketing efficiency. By being consistent with marketing efforts, brands can quickly determine what is and isn’t working. This saves them time and money in the long run because they don’t have to take as many risks to capture customer attention.
Similarly, if brands create a consistent experience for their customers, they help build trust, loyalty, and brand equity. This means making sure that messaging is on brand across all channels, including in-store advertising, online ads, social media posts, PR materials, and customer service interactions.
Brand continuity can also affect employees just as much as customers. According to LO:LA, employees are more likely to stay in their jobs if they feel that their work is valued, appreciated, and important. By being consistent with branding, businesses create an identity that employees can easily recognize and relate to, and as a result, many of them will be much more engaged and committed to their work.
To ensure businesses have strong brand continuity, LO:LA recommends they develop a brand strategy so that all decisions they make reinforce each other rather than conflict with one another. It added that brands need to be flexible; having a strategy is encouraged, but if better ideas come up, they need to be open to considering them.
“Brand continuity is an essential component of your company’s brand strategy,” said a spokesperson for LO:LA. “It will help you build stronger relationships with customers and make it easier to scale your business. Yes, there are some risks involved with maintaining a brand identity over time-but we believe these risks can be mitigated through careful planning and thoughtful execution.”
With connections to both London and Los Angeles, LO:LA has been offering its advertising and marketing expertise to a diverse group of clients since 2017. The company provides a variety of services, from brand and identity development to content creation and distribution.
Interested parties can find more information at https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity
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