-- Basma Fouda, Managing Director of Priceless Health LLC-FZ, has been awarded the “Visionaries Award” at the Health 2.0 Conference – Dubai Edition, held from December 8–10, 2025, at the InterContinental DFC, Dubai, UAE. The three-day international healthcare summit recognized her leadership in advancing technology-enabled, affordable healthcare access and scaling innovative care models across the UAE.
The award highlights Basma’s role in leading the strategic growth of PricelessMed, a digital healthcare platform redefining access to premium yet affordable medical services nationwide. Throughout 2025, PricelessMed expanded its footprint across the UAE through structured partnerships with hospitals, clinics, and diagnostic centers—addressing rising out-of-pocket healthcare costs while maintaining high standards of care.
A key milestone in this growth journey was the launch of Medical Value Travel (MVT), an initiative designed to provide patients with structured, cost-effective access to world-class treatments beyond borders. The MVT offering reflects a broader vision to simplify complex healthcare journeys while maintaining transparency, quality, and continuity of care.
Basma Fouda brings over two decades of healthcare experience, having worked across multinational organizations including Abbott, Novartis, Danone, and 3M. She has collaborated with McKinsey & Company to reshape Novartis Consumer Health’s GCC strategy and with Bain & Company to establish Medcare Hospitals’ first Medical Marketing Division, where she also led the launch of MedZine, the group’s inaugural consumer health publication.
Reflecting on the acknowledgement, she stated, “This award represents a year defined by bold decisions, disciplined execution, and an unwavering focus on patient needs. Building PricelessMed from vision to a nationwide platform—and introducing Medical Value Travel—required resilience, trust, and partnership. I see this recognition not as a milestone, but as momentum for what’s next in accessible, value-driven healthcare.”
The Visionaries Award underscores Basma Fouda’s leadership in translating strategy into impact—demonstrating how focused execution and innovation can enhance access, quality, and sustainability within the region’s healthcare ecosystem.
About Priceless Health LLC-FZ
Priceless Health LLC-FZ is a UAE-based digital healthcare company focused on improving access to high-quality, affordable medical services through innovative, technology-driven solutions. The company operates PricelessMed, a rapidly expanding healthcare access platform that partners with trusted hospitals, clinics, and diagnostic centers across the UAE to reduce out-of-pocket healthcare costs while maintaining premium standards of care. With a strong emphasis on transparency, accessibility, and patient-centric design, Priceless Health continues to develop scalable healthcare models that address real patient needs and support more sustainable healthcare delivery across the region.
About Health 2.0 Conference
The Health 2.0 Conference is a three-day health event that brings together healthcare executives, innovators, entrepreneurs, and policymakers to explore evolving strategies in patient care, digital health, and wellness delivery. Through interactive discussions, case studies, and networking opportunities, the conference highlights transformative practices, accessibility solutions, and scalable innovations in healthcare. With editions hosted in Dubai, Singapore, and Las Vegas, the Health 2.0 Conference serves as a premier platform for advancing global healthcare progress. Learn more at www.health2conf.com.
Contact Info:
Name: Bhawna Banga
Email: Send Email
Organization: Health 2.0 Conference
Website: https://www.health2conf.com/
Release ID: 89180983
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