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The recently released report suggests that 2023 will be a milestone year for audio advertising. With more individuals than ever before listening to podcasts while cooking, working out, or commuting to work, marketers are provided with an ideal opportunity to work with audio platforms like Spotify to improve their authority.
More details can be found at https://www.voices.com/company/press/reports/2023-annual-trends-report
Voices' new report features the latest research in audio advertising, revealing that 81% of listeners take action after hearing an audio ad during a podcast and that 35% of consumers listen to more than 10 different podcasts per month. These figures suggest that audio routines present advertisers with significant growth potential they may want to consider.
The report highlights that the shift to this medium is mainly triggered by the convenience of audio experiences. Unlike television, movies, or traditional advertising that requires a person to stop and focus on what is written, audio advertising can be listened to while doing other tasks. Further, more people prefer listening to a podcast while performing different actions, such as exercising or doing household chores.
Voices expects more celebrities and influencers to join the audio-first medium. In 2022, A-list stars such as Hollywood filmmaker Jordan Peel partnered with Spotify to promote his audio experience, along with Meghan, the Duchess of Sussex, and comedians Conan O’Brien and Will Arnett.
Voices CEO David Ciccarelli says, "2023 will be the year we see ‘audio routines’ become common language amongst our social networks. Just like we’ve discussed the drama in the latest episode of our favorite shows on the plethora of streaming services; we will see the same level of excitement and conversation around new audio experiences and podcasts."
Overall, the 2023 Annual Trend Report lists 3 main trends that are expected to influence the industry this year. These include the massive incorporation of audio routines into daily life, the increasing importance of audio quality, and the faster and easier way of creating content.
Brands who are looking for a professional voice talent can find one at Voices.com, the leading marketplace for voice overs. The company has a diverse talent pool of over 2 million professionals across 160 countries.
Interested parties can find more information by visiting https://www.voices.com/company/press/reports/2023-annual-trends-report
Contact Info:
Name: Tara Parachuk
Email: Send Email
Organization: Voices
Address: 100 Dundas St Suite 700, London, Ontario N6A 5B6, Canada
Website: https://www.voices.com/
Release ID: 89088129