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Earlier this week, Sky Sign Advertising announced the launch of its new website https://skysignad.com/ featuring night time aerial advertising, aerial banners, aerial advertising, flying billboards, Happy Birthday Airplane Messages, Will you Marry Me Plane banners. Airplane banners are now being done by helicopter because they can go slower and get advertisers greater visibility. For anyone with even a passing interest in the world of night time aerial advertising, this new development will be worth paying attention to, as it’s set to shake things up.
What is making night time aerial so popular and effective? People on the ground who see the messages presented via the night time aerial advertising companies, they retain the message up to 3-days after the flight. Hence, night time aerial advertising is being regarded as the King of “Top of Mind” advertising. The greatest advantage of night time aerial advertising is the fact that it is possible for 500,000 people to be exposed to the message in about 2-hours of flight.
A survey at Miami Beach that included 2,194 people showed the following – 30-minutes after an aerial banner fly-by; 88% remembered seeing the aerial banner go by, 79% could remember the product or service being advertised, 67% retained at least half the message from the aerial ad
Kent Christensen at SkySign Ad tells us, “Where you’ll always see our competitors doing the same old thing, we will on the light grid, combine a short message of the product being promoted and provide a text message short code for the ground people, using their iPhones and Android devices, to text and get discounts or be redirected to website offers. This allows advertisers to get attention quickly and create digital traffic in a whole new way. Where our competitors do the same old thing, we can change the message and/or offer on each flight and there will be no charge for the change.. We do this because we believe customers respond to a change to the ‘difference’ of a message and/or offer (via the texting feature) We do it differently because we will monitor what is working and make changes accordingly. Ultimately this is going to be a huge benefit to our customers because we can be flexible with your offers, test campaigns and increase responses on the FLY.”
Once again, Sky Sign Advertising is set to launch – you can check out the new website https://skysignad.com/ and take a look at everything they can do in the air and on the fly; featuring night time aerial advertising, aerial banners, aerial advertising, flying billboards, Happy Birthday Airplane Messages, Will You Marry Me plane banners.
Release ID: 283558