-- Search behavior has entered a new era; instead of scanning search results, customers are asking AI platforms such as ChatGPT, Google AI Overviews, and voice assistants for direct recommendations. These systems generate specific business names and justifications, dramatically altering the path to discovery. Boston SEO Services outlines this shift in its new guide titled ‘How AI Search Is Changing Business in 2025.’
More information can be found at https://bostonseoservices.org/how-ai-search-is-changing-business-2025
According to McKinsey, 71% of organizations already use generative AI, and more than 90 million U.S. adults are expected to rely on AI-powered search by 2027. Google’s AI Overviews already influence more than 13% of searches, a figure projected to grow significantly.
Boston SEO Services explains that at the core of AI search optimization are:
• Answer Engine Optimization (AEO): Structuring content to deliver precise, AI-ready answers.
• Generative Engine Optimization (GEO): Building authoritative, conversational content that AI platforms can cite.
• Entity Optimization: Strengthening recognition of businesses as authoritative entities within AI systems.
• Schema Markup: Using structured data such as FAQPage, HowTo, and Review to improve machine readability.
Boston SEO Services has also introduced the AI Search Visibility Audit Tool, which identifies whether companies are cited in ChatGPT, Google SGE, Bing Copilot, and other AI platforms.
The company notes that AI search optimization is not limited to local visibility. Enterprises in SaaS, e-commerce, healthcare, manufacturing, and professional services increasingly depend on AI citations. Businesses that integrate AEO and GEO strategies into existing SEO frameworks gain a competitive advantage across both regional and national markets.
Boston SEO Services applies AI-first methodologies to ensure brands are consistently represented across multiple platforms, from traditional Google rankings to emerging AI-powered recommendations.
About Boston SEO Services
Boston SEO Services is a U.S.-based digital marketing agency specializing in AI Search Optimization. The firm combines traditional SEO with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure consistent visibility in ChatGPT, Google AI Overviews, Bing Copilot, Perplexity, and voice-driven platforms.
Additional resources, tools, and research publications are available at https://bostonseoservices.org
Contact Info:
Name: Bill Smith
Email: Send Email
Organization: Boston SEO Services
Address: 30 Newbury St., Boston, MA 02116, United States
Phone: +1-508-561-8276
Website: https://bostonseoservices.org
Release ID: 89169474