-- MRP, the only enterprise-class predictive ABM provider, announces an insightful new whitepaper, Account Based Display Advertising in an ABM World. Inside, the free whitepaper outlines how to translate display advertising into a high performing component of an ABM program and which targeting methods make the most sense for B2B buyers. From there, it discusses which aspects of display advertising account-based marketing companies frequently get wrong, what the tangible and measurable benefits of account based marketing are, and how to measure the impact of a display program as it relates to a multi-channel ABM strategy.
“Accounts consume content across channels, display is only one of those channels. Because target accounts interact with you across channels, your ABM program needs to coordinate sales and marketing actions across platforms,” said Michael McGoldrick, Content Marketing Manager at MRP. “To maximize engagement and revenue impact, your platforms need to work together, both in timing and content strategy.”
Account Based Display Advertising in an ABM World provides useful tips on maximizing engagement, supplementing revenue, developing content, and timing your campaigns through account-based marketing in order to generate revenue impact. “The only way to create the increase in media response ABM promises is to have your media creative selection reflect the ever-changing needs of each target account,” said VP of Global ABM, Jaime Romero. “Personalization is about the audience, and your media should be too.”
To learn more about account based marketing, see this recent press release: https://www.news9.com/story/40520801/mrp-discusses-the-state-of-account-based-marketing-abm-in-2019
About MRP
For enterprise organizations that serve multiple geographies, lines of business or industries, MRP Prelytix is the only ABM platform designed to give you control of your data, visibility into your target market and scale in the delivery of the highest impact engagement strategy. Leading B2B sales and marketing organizations choose MRP for our ability to deliver and measure revenue impact across a half-dozen online and offline channels, our global workforce with expertise across 100 countries and 20 languages and our ability to simplify connections between insight and action using the industry’s first application of real-time AI and Machine Learning. Powered by Kx, Prelytix sits on top of the fastest streaming analytics database in the world.
For more information visit: www.mrpfd.com
About Kx
Kx is a division of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ times series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, including sales and marketing as evidenced by MRP’s predictive analytics model.
For more information about Kx please visit www.kx.com. For general inquiries, write to [email protected].
Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services. The Group operates from 14 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,600 people worldwide.
Release ID: 519759