-- Chicago entrepreneur, author, and business consultant Darlene Ziebell, is excited to announce she has launched a brand-new giveaway, “12 Things I Wish I Knew Before Starting A Business.” This guide will highlight 12 critical lessons accompanied by real-life stories that Ziebell has learned throughout a 40-year career of owning multiple successful companies.
Ziebell’s valuable guide will feature numerous potential pitfalls new business owners are likely to encounter yet, with an 85% business failure rate in the U.S. consistent over the past 24 years, are unlikely to be aware of if they are just starting their business. The 12 lessons within the guide cover prevalent issues or problems in almost every sector of a business, including marketing, legal, financial, and human resources.
“There’s a whole range of problems that can occur throughout the process of starting a business, to managing a business, to deciding when it’s the best time to exit a business,” said Ziebell. “With a lot of these issues that can occur, nobody wants to talk about it, and nobody knows about it; much of it is not taught in business school. But if you take the time to be prepared as a small business owner, you can prevent these things from putting you out of business.”
The 12 lessons, or challenges you need to watch out for in the guide, are each accompanied by a personal story behind them. The personal stories are first-hand accounts, and lessons learned that Ziebell has personally experienced in her entrepreneurial journey. They tell the story of what happened in very personal terms, how it happened, and the behind-the-scenes events associated with the issues so people can more easily relate to the lessons and know what to watch out for.
“If the issues addressed in the guide were 12 things that people already knew when they started a business, they’d be able to recognize the warning signs when these things happen because they will happen,” noted Ziebell. “I’ve interviewed so many business owners over the years, and one or more of these things have happened to all of them in some form or variation. They either find a way to overcome them, or most of them don’t overcome them, and their businesses fail.”
In addition to launching the giveaway, Ziebell has also started a podcast and plans to host a series of online workshops and a business coaching program soon.
To receive the giveaway guide, people can visit her website, enter their email address, and immediately receive the guide. It is a must-have to avoid the 12 prevailing yet often-unknown challenges that can sink a business and avoid becoming one of the 85% who fails.
To learn more about author Darlene Ziebell, check out her website at: https://darleneziebell.com
Release ID: 88982245