1-10 of results found for "jetour"
- May 14, 2026|
JETOUR International’s Ke Chuandeng, Embracing Long-Termism, Driving the “Travel+” Strategy with a Global Vision
<p><em>"Times change. So does the meaning of travel. And JETOUR must evolve with the times — making every departure a response to the aspirations and challenges of this era."</em></p><p>Those were the words of Ke Chuandeng, President of JETOUR International, at the JETOUR International Business Annual Conference held on April 23, 2026. Speaking to over 1,000 dealer partners from around the world, he used that line to mark a new milestone in JETOUR`s eight-year global journey. His message: JETOUR looks forward to walking hand in hand with all its partners, staying true to a long-term vision, and turning the dream of "Travel+" into reality — step by step.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/1778742187413-0.jpg" /></p><p><strong>Starting with "Travel+": Defining the Brand’s Core</strong></p><p>There`s an old English saying: "Great oaks grow from little acorns." And for Ke Chuandeng, that acorn is "Travel+." He explained, “<em>This is more than a definition of mobility. It represents how we understand our users’ lifestyles, how we deliver product value, and how we respond to future trends — with confidence.”</em></p><p>Travel+" isn`t just about tagging a new use case onto driving. It`s a philosophy built around how people live. Under this framework, JETOUR breaks travel down into three layers: following your heart, pushing past boundaries, and exploring the unknown. These correspond to the different needs users have at different stages — freedom, release, and challenge. And here`s the key: JETOUR doesn`t try to define the destination. Instead, as Ke puts it, <em>“We want every journey to begin with more confidence and a stronger sense of readiness.”</em></p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/1778742206958-0.jpg" /></p><p><strong>From Philosophy to Ecosystem: Creating "JETOUR Speed" </strong></p><p>Over the past eight years, JETOUR has turned that philosophy into a full-fledged system — and kept growing fast. In fact, JETOUR is the only automotive brand in the world to surpass 2 million cumulative sales in just seven years. It ranks No.1 overall in Angola, Ethiopia, and Myanmar, and is the most popular Chinese automotive brand in the Middle East. On top of that, JETOUR holds the top spot in the "Boxy SUV" segment in nine countries, including the UAE, Kazakhstan, and Chile.</p><p>Globally, JETOUR has entered over 100 countries and regions, building a left-hand and right-hand drive comprehensive market system covering low- to mid/high-regulation markets. It has also established 9 subsidiaries, 11 production bases, and 6 R&D centers — creating an integrated global network for R&D, production, and sales. Today, JETOUR`s global sales and service network includes over 2,000 outlets.</p><p><strong>From Car Manufacturer to Travel Life Service Provider </strong></p><p>User needs are changing. What truly wins people over isn`t just product features anymore. It`s emotional value — the experience, the sense of identity, the feeling of being seen. Self-expression, service experience, a sense of community. Based on that insight, JETOUR has upgraded its "Travel+" strategy. From product-first to service-extended, and now toward building an actual cultural ecosystem. JETOUR aims to evolve from a vehicle manufacturer into a travel life service provider — and eventually, a globally influential cultural brand. <em>“We want travel to become a culture. And we want every departure to come with warmth, resonance, and a sense of belonging,” </em>Ke said.</p><p>On the product side, JETOUR has clarified its portfolio. SOUEAST addressed Urban Travel Companion emphasizing on comfort and ease. T series targets Explore Beyond and G series aims Luxury Off-road and Redefined.</p><p>Notably, the G700 has recently completed several industry-first challenges: conquering the legendary Moab Off-Road Rally in the United States, and completing the world`s first open-water manned emergency drill. All of this reinforces the G Series’ technical image in the luxury off-road segment.</p><p>For Ke, "Travel+" needs more than product — it needs cultural resonance. “We want ‘Travel+’ to become a cultural symbol that people understand, relate to, and choose — an aspirational idea about what it means to set off into the world.” Through global IPs like <em>Adventure of Extremes</em>, <em>Wonder for JETOUR</em>, and <em>Return of the Cheetah and etc</em>. plus collaborations with global icons — including international electronic music producer and JETOUR brand ambassador Alan Walker, and world-renowned design master and JETOUR G Series art consultant Paula Scher — JETOUR is bringing local cultural stories to life around the world, turning "Travel+" into something you can actually feel.</p><p><strong>Looking Ahead: A Vision for 2030 </strong></p><p>By 2030, JETOUR aims to become the world`s leading off-road brand, with 1.1 million sales annually in overseas markets. To get there, JETOUR is driving coordinated growth across products, markets, and systems.</p><p>On the product line-up, building on the group`s technology innovation platforms, JETOUR will focus on new energy and off-road technologies — balancing both ICE and NEV development. The SOUEAST, T Series, and G Series will continue to expand, covering B to E-segment SUVs, sedans, and pickups.</p><p> As for operation, JETOUR is committed to its global strategy “In Somewhere, For Somewhere, Be Somewhere”. The brand will deepen its presence in key regions and accelerate entry into high-standard markets like Europe, Australia, and New Zealand. By 2030, JETOUR expects to be present in 150 countries and regions, with over 3,000 sales and service outlets worldwide. Meanwhile, the company will continue optimizing its global marketing management system, strengthening new media capabilities, improving operations, upgrading after-sales and spare parts networks, and building international talent systems — all to shift global growth from scale-driven to quality-driven.</p><p>From products to ecosystems, from technology to culture, JETOUR is turning "Travel+" into real brand value in every field. As Ke Chuandeng put it: “Times will change. Markets will change. But people`s desire for distant places, for passion, for exploration — that will never change. Going forward, JETOUR will continue to work with global partners, improving organizational efficiency, strengthening capabilities, sticking to our long-term philosophy, and doing the things that truly matter — things that create lasting value for our users.”</p>
- April 15, 2026|
JETOUR’s Premium G Series Unveils New Visual Identity “Ridge of Steel” Led by Legendary Designer Paula Scher
<p>On April 14, JETOUR’s premium G Series officially unveiled a new visual identity steered by legendary designer Paula Scher. Since the global debut of G700, Paula has joined as the Art Consultant, playing a pivotal role in shaping the G Series’ visual direction. The launch of this new visual concept marks a new phase in the collaboration. It also signals a significant step forward in the brand’s premium evolution.</p><p>As one of the world’s most influential graphic designers, Paula Scher is globally acclaimed for her bold, highly distinctive visual language and cross-disciplinary design prowess. Throughout her career, Paula has crafted iconic visual identity for leading global brands including Microsoft, Citibank, Tiffany & Co., Coca-Cola, and Adobe. This partnership marks not only her first in-depth collaboration with an automotive brand, but also a major upgrade in the G Series’ brand expression. Leveraging Paula Scher’s world-class design vision, the G Series is forging a strong bridge to engage high-end audiences worldwide. Guided by design excellence, the brand is elevating its value proposition and shaping a more globally resonant identity.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/89188733-1776220880-1.jpg" /></p><p>Rooted in the G Series spirit of “exploration and conquest”, Paula has created a new core visual language— “Ridge of Steel”. She noted, "When I first saw the car, the G700 is wins on the offer. Drawing inspiration from the Himalayas—the dramatic peak and the majesty of nature, the design reflects a spirit of ambition and challenge. The ‘Ridge of Steel’ concept captures these qualities perfectly. It is highly recognized and easy to be remembered. The whole dichotomy of the inside of the car is very luxurious. The outside is powerful with sleek lines, but the inside is almost a limousine. Suddenly you are really in some exquisite situation, while you are going up some incredibly rock ridden road."</p><p>Mr. Ke Chuandeng, President of JETOUR International, commented, “Our original intention in creating the G Series is to carve out a place in the world’s top off-road segment—a place that has both strong technology and real soul. We aim not only to build exceptional vehicles, but also to establish a premium hybrid off-road brand for a new era.” Industry observers note that Paula Scher’s visual concept fuses the power of nature with the precision of industrial design. Through a strong, expressive structural language, it reinforces the G Series’ hardcore off-road identity while delivering a premium, globally recognizable aesthetic.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/89188733-1776220880-2.jpg" /></p><p>Beyond the “Ridge of Steel” concept, Paula Scher has also designed a custom typeface exclusively for the G Series. The font adheres to the same structural logic, featuring clean lines and understated geometric forms. It creates a visual system that balances strength and order, ensuring consistent, stable brand expression across diverse markets and communication touch points.</p><p>This collaboration represents a systematic upgrade of the G Series’ brand expression on a global scale. By tapping into top-tier international design resources, the G Series is cultivating a distinctive, sophisticated visual language—one that will underpin its long-term competitiveness in the premium segment and lay a solid foundation for its future growth.</p>
- March 16, 2026|
JETOUR T2 Officially Launches in Malaysia, Bringing a New Way of Travel to Southeast Asia
<p>On March 13, 2026, JETOUR’s champion “boxy” SUV, the T2, was officially launched in Kuala Lumpur at the KL Convention Centre. The launch marks another key step in JETOUR’s development in Southeast Asia, bringing Malaysian customers a new option that combines daily practicality with off-road capability.</p><p>JETOUR T2, the brand’s first off-road model, has surpassed 450,000 units in global sales. Combining advanced technology with strong off-road capability, the T2 has achieved number-one sales in its segment across nine countries. Moreover, it also earned prestigious awards such as the Annual Recommended Model Award in Chile and the Best 4x4 Car Award in Angola. With robust performance and versatility, T2 embodies the off-road adventure lifestyle.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/1773635911167-0.jpg" /></p><p>At the launch event, JETOUR International President Ke Chuandeng stated, “The launch of the JETOUR T2 represents a significant milestone for JETOUR in Malaysia. Guided by our Travel+ philosophy, we create vehicles that seamlessly integrate mobility, lifestyle and exploration to support both everyday mobility and meaningful journeys. Malaysia is a strategic market for us and we are confident that the JETOUR T2 will resonate strongly with drivers who seek both adventure and refinement in a single SUV. As we expand our footprint in Malaysia, we remain committed to building long-term trust through excellent product and strong local partnerships”</p><p>In Malaysia, tropical climates and diverse terrain coexist, as of local users need vehicles that can handle both urban commuting and outdoor adventures. JETOUR T2 offers a "7+X" all-terrain driving mode system, which enables the vehicle easily handle complex terrain conditions, whilst its durable and reliable body adapts to to local climatic conditions as well. Positioned as a rugged adventure SUV, T2 combines robust off-road performance with everyday comfort and efficiency, fully catering to users seeking a versatile, all-round vehicle.</p><p>Powered by the Kunpeng 2.0TGDI engine, and paired with a 7DCT transmission, JETOUR T2 delivers 180 kW of power and 375 N·m of peak torque, balancing strong performance with good fuel efficiency. Regar<u>ding to intelligence</u>, it’s cockpit is centered around a 15.6-inch central display, supporting wireless Apple CarPlay and Android Auto connectivity. The "Hello JETOUR" intelligent voice assistant enables intuitive control of navigation, climate control and multimedia functions through natural voice commands. Meanwhile, the 50W wireless fast charging system effectively eliminates battery anxiety during travel. In terms of safety, the T2 has earned a five-star ASEAN NCAP rating. It is equipped with L2 intelligent driving assistance, a 360° panoramic camera, and a 180° transparent chassis view. Built with 80% high-strength steel and a torsional rigidity of 31,000 N·m/°, it provides off-road confidence and peace of mind for users.</p><p>During the event, JETOUR also signed a Memorandum of Understanding (MoU) with the Turtle Conservation Society of Malaysia, launching a joint initiative to protect the country’s critically endangered freshwater turtles. This partnership underscores JETOUR’s commitment to sustainability and ecological conservation, as the brand continues to expand its footprint in the Malaysian market. </p><p>Leveraging its local operational strengths, JETOUR is committed to deepening its presence in Malaysia and across Southeast Asia. By gaining profound insights into local consumer needs, the brand will consistently introduce diverse premium products. Combining rugged performance with a comprehensive service network, JETOUR aims to deliver safe, comfortable, and reliable off-road experiences, while driving sustainable and high-quality growth across the region.</p>
- February 4, 2026|
JETOUR T2 Delivered in Poland at “JETOUR Night,” Marking the Acceleration of “Travel+” in Europe.
<p>On February 1, 2026, JETOUR held the “JETOUR Night” brand event in Warsaw, Poland, celebrating the official start of T2 deliveries in Europe<strong>.</strong> JETOUR Brand Ambassador and internationally acclaimed musician Alan Walker attended the event as one of the first T2 owners in Europe. By bridging music and mobility, the evening underscored a major milestone for JETOUR’s “Travel+” strategy in the European market.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/1770113339799-0.jpg" /></p><p>At the event, Yan Jun, Executive Vice President of JETOUR International, delivered the JETOUR T2 to Alan Walker. “It is a great pleasure to become one of the first T2 owners in Europe, and I look forward to exploring more amazing places with this vehicle,” said Alan Walker. Additionally, the proud new T2 owner performed “Forever Young,” a song co-created with JETOUR, bringing the event to a climax.</p><p>As a major hub connecting Central and Eastern Europe with Western Europe, Poland offers distinct geographic and strategic advantages for market expansion. Selecting Poland as JETOUR’s first stop in Europe holds key strategic value for the brand’s growth in the region. The JETOUR T2, a globally successful model, integrates advanced technology with robust off-road performance. It ranks No.1 in the light off-road SUV segment in key markets such as the UAE and Qatar, striking a balance of quality, performance, and versatility that closely aligns with European users’ expectations for premium mobility.</p><p>Guided by the “Travel+” strategy, JETOUR has consistently developed travel-focused vehicles designed to meet the real-world mobility needs of diverse markets. Beyond products, the brand connects with users worldwide through shared passions such as music and sports, fostering a community that extends beyond the vehicle itself. Moving forward, JETOUR will take Poland as a start to enhance product innovation and localized services, steadily deepening its presence and influence across Europe.</p>
- February 3, 2026|
JETOUR T2 Delivered in Poland at “JETOUR Night,” Marking the Acceleration of “Travel+” in Europe
<p>On February 1, 2026, JETOUR held the “JETOUR Night” brand event in Warsaw, Poland, celebrating the official start of T2 deliveries in Europe<strong>.</strong> JETOUR Brand Ambassador and internationally acclaimed musician Alan Walker attended the event as one of the first T2 owners in Europe. By bridging music and mobility, the evening underscored a major milestone for JETOUR’s “Travel+” strategy in the European market.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/1770113339799-0.jpg" /></p><p>At the event, Yan Jun, Executive Vice President of JETOUR International, delivered the JETOUR T2 to Alan Walker. “It is a great pleasure to become one of the first T2 owners in Europe, and I look forward to exploring more amazing places with this vehicle,” said Alan Walker. Additionally, the proud new T2 owner performed “Forever Young,” a song co-created with JETOUR, bringing the event to a climax.</p><p>As a major hub connecting Central and Eastern Europe with Western Europe, Poland offers distinct geographic and strategic advantages for market expansion. Selecting Poland as JETOUR’s first stop in Europe holds key strategic value for the brand’s growth in the region. The JETOUR T2, a globally successful model, integrates advanced technology with robust off-road performance. It ranks No.1 in the light off-road SUV segment in key markets such as the UAE and Qatar, striking a balance of quality, performance, and versatility that closely aligns with European users’ expectations for premium mobility.</p><p>Guided by the “Travel+” strategy, JETOUR has consistently developed travel-focused vehicles designed to meet the real-world mobility needs of diverse markets. Beyond products, the brand connects with users worldwide through shared passions such as music and sports, fostering a community that extends beyond the vehicle itself. Moving forward, JETOUR will take Poland as a start to enhance product innovation and localized services, steadily deepening its presence and influence across Europe.</p>
- February 3, 2026|
JETOUR’s Eight-Year Journey: Anchored in “Travel+”, Driving Global
<p>Over the past eight years, the global auto industry has undergone major change. Some brands hesitated between ICE and new energy, as of missing their key turning points. Others went all-in on electrification, spreading bets across many segments. However, JETOUR chose a different path. By staying committed to its “Travel+” strategy, JETOUR has multiplied energy pathways, enriched its product lineup, and built a global presence—shaping an unique brand with dual roles as a vehicle manufacturer and a travel lifestyle service provider.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/1770108548175-0.jpg" /></p><p><strong>Sticking to “Travel+” Strategy to Meet the Mass Market</strong></p><p>Starting off with the“Travel+”, to break away from the conventional SUV market was JETOUR’s long-term strategy. This approach allows the brand to stand out in a crowded segment while addressing real travel needs both in China and overseas. Since embarking on its global journey in 2019, JETOUR has expanded its presence to 100 global markets across the Middle East, Africa, Central and South America, Asia-Pacific, and the CIS. This growth is backed by a network of more than 2,000 sales and service outlets. In just eight years, JETOUR has achieved cumulative global sales exceeding 2.15 million vehicles. Notably, it is the only automotive brand to have surpassed 2 million cumulative sales within seven years of its founding.</p><p><strong>Develop The Light Off-road SUV into A Global Blockbuster</strong></p><p>While accelerating its global footprint, JETOUR honed in the light off-road SUV segment. In markets like the Middle East and Africa, where vehicles are expected to handle both city streets and unpaved roads, this strategic focus meets a clear and growing demand—setting JETOUR apart through distinct design and precise market targeting.</p><p>In 2025, JETOUR achieved sales of over 70,000 vehicles in the Middle East, ranking first among Chinese brands and third overall in the SUV market. The T Series leads the light off-road SUV segment in key markets such as the UAE and Qatar. Building on this success in the Middle East, JETOUR continues to expand its global presence. The brand also holds the top position in the light off-road SUV segment in other strategic markets, including Chile, Egypt, and Bahrain. In response to the global shift toward new energy, JETOUR has introduced its hybrid technology (i-DM) under the “Travel+ Product” strategy. By deeply integrating hybrid systems with off-road capability, JETOUR has pioneered a new technical pathway: Travel+ Hybrid Off-Road.</p><p><strong>From Vehicle Manufacturing to Lifestyle Advocating</strong></p><p>Eight years of steady progress have delivered both sales growth and brand influence. More importantly, the ecosystem development of “Travel+” has revealed JETOUR’s key to global breakthroughs.</p><p>Guided by its“Travel+”strategy, JETOUR connects with users through shared passions like sports, music, and fashion, organizes multiple global fan festivals that build genuine brand affinity. Alongside this community focus, JETOUR is embedding ESG principles into its global journey. This includes partnering with the Cheetah Conservation Fund (CCF) on “The Return of the Cheetah” initiative, as well as supporting educational and environmental programs in countries such as Saudi Arabia, Qatar, Iraq, Kazakhstan, etc. Through these efforts, JETOUR actively integrates into and contributes to local communities worldwide.</p><p>Over the past eight years, JETOUR has grown with its user-inspired “Travel+”strategy. Looking ahead, the brand will stay committed to its user-centered path by leveraging its proprietary technology, strengthening its foothold in the Middle East as a global springboard, and advancing precise localization. This strategy enables JETOUR to meet diverse mobility needs worldwide and enter a new stage of global growth.</p>
- January 20, 2026|
JETOUR T2 Achieves 5-Star ASEAN NCAP Safety Rating
<p>The JETOUR T2 achieved a 5-Star Safety Rating from the ASEAN New Car Assessment Programme (ASEAN NCAP) in January 2026, scoring 86.50 points overall. The result highlights the model’s strong overall performance in vehicle safety and active protection.Reportedly scheduled to launch in Malaysia in Q1 2026, the T2 enters the market with the solid foundation provided by this certification.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/29436/1768873015805-0.jpg" /></p><p>ASEAN NCAP is the leading vehicle safety assessment program in Southeast Asia and plays a key role in advancing automotive safety through its rigorous evaluation system. In the assessment, the T2 excelled in the four key evaluation categories, including Adult Occupant Protection (AOP), Child Occupant Protection (COP), Safety Assist (SA), and Motorcyclist Safety (MS).</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/29436/1768873028653-0.jpg" /></p><p>Given the complex two-wheel traffic conditions in ASEAN markets, ASEAN NCAP has introduced the Motorcyclist Safety (MS) assessment. In this test, the JETOUR T2’s Blind Spot Detection (BSD) system delivered an outstanding performance and received a full score, reflecting JETOUR’s keen understanding of ASEAN road conditions and safety needs.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/29436/1768873041389-0.jpg" /></p><p>As for passive safety, the JETOUR T2 features a torsional rigidity of 31,000 N·m/deg. Its high-strength structure helps control deformation in a collision and protects occupants. High-strength steel accounts for 80% of the body, helping disperse impact energy from multiple directions.</p><p>For active and assistive safety, the T2 comes standard with Electronic Stability Control (ESC), Anti-lock Braking System (ABS), and Seatbelt Reminder System (SBR) for both frontal and rear seats. It also includes rear seat occupant detection, Blind Spot Detection (BSD) on both sides, Pedestrian Protection (PP), Child Presence Detection (CPD), and ISOFIX for child seats. Depending on complex traffic in the ASEAN region, the T2 provides multiple advanced driver assistance technologies, including Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Lane Keep Assist (LKA), Lane Departure Warning (LDW), and Auto High Beam (AHB), thereby providing reliable safety assurance for local users.</p><p>The ASEAN NCAP 5-Star Safety Rating underscores both the T2’s safety performance and JETOUR’s long-term commitment to high safety standards in the ASEAN market. As its upcoming launch in Malaysia approaching, the T2, grounded in its safety-first principle, will offer local consumers a more secure and reliable mobility option.</p>
- November 24, 2025|
JETOUR G700 Makes Its Global Debut in Dubai, Redefining the Benchmark for Premium Off-Road SUV
<p>On November 18, JETOUR launched the G700 in Dubai under the theme “BEYOND THE HORIZON”. As the first model of the G Series, the G700 is positioned as an All-terrain Premium Hybrid Off-Road SUV. With its all-terrain capability, the G700 opens a new chapter in global premium off-roading.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/QMDU0YjNqlfOqfBZnztCFUnAgIL2/1763978878534-0.jpg" /></p><p>The G700’s off-road capability is built on the GAIA Architecture, which integrates the Super Hybrid iDM-Off road system to deliver 665kW (904hp) and 0-100 km/h in 4.6 seconds. Its high-pressure one-piece chassis, formed with aerospace-grade 10,000-ton hydraulic technology, achieves over 10,000 N·m/deg torsional rigidity. The model features an intelligent triple differential lock with front and rear electronically controlled dog clutches, providing more than 20,000 N·m of locking torque. A full-domain intelligent control system with 14 driving modes and an all-in-one X-Mode uses real-time sensor data to assess terrain and optimize capability with ease.</p><p>As a premium off-road SUV, the G700 features Smart CDC damping with active air suspension and Cloud Seats made of top-layer leather with a 14-layer comfort structure. The cabin includes a Lexicon audio system and a smart display suite consisting of a 35.4-inch skyline screen, 15.6-inch hi-resolution floating screen, 17.3-inch rear ceiling entertainment screen, and an exclusive 8.88-inch rear climate screen.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/QMDU0YjNqlfOqfBZnztCFUnAgIL2/1763978910106-0.jpg" /></p><p>The G700’s body structure uses 35% hot-stamped steel and over 90% high-strength steel. The model achieved outstanding results in TÜV Rheinland testing, reinforcing its internationally recognized off-road safety capability.</p><p>The G700 earned the “Most Innovative Design Feature” award at the 2025 Turin Automotive Design Award (TADA). Former Land Rover Chief Designer Andrew infused Himalayan-inspired aesthetics, blending bold presence with refined elegance, while contemporary design icon Paula Scher will serve as art consultant for the G-Series, further enhancing its creative vision.</p><p>Off-road also make moves on protecting the shared home of people and nature. In China, the G700 has supported conservation efforts in the Hoh Xil Nature Reserve to protect Tibetan antelopes. In Africa, JETOUR partnered with the Cheetah Conservation Fund (CCF) and worked with Discovery Channel on the documentary “The Return of the Cheetah”. JETOUR will continue supporting CCF programs and Hoh Xil expeditions.</p><p>The global debut of the G700 marks a milestone for JETOUR, advancing its journey toward becoming a world-class premium brand.</p>
- November 24, 2025|
Powerful Performance Meets Premium Comfort! JETOUR G700 Brings Your Premium Off-Road Dream to Life
<p>On November 19, the JETOUR G700 Test Drive Event, themed “Extreme Desert Drive”, was held in Dubai. The global media experienced this All-Terrain Premium Hybrid Off-Road SUV powered by the GAIA Architecture, immersing themselves in its cutting-edge technologies.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/QMDU0YjNqlfOqfBZnztCFUnAgIL2/1763978366188-0.jpg" /></p><p>The G700 sets a new benchmark with its Super Hybrid iDM-Off road system. Its 2.0TD engine (45.95% thermal efficiency), 2DHT transmission, and dual P4 motors deliver a total output of 665kW, enabling 0-100km/h in 4.6 seconds. Despite its nearly 3-ton weight, it delivers strong acceleration on soft sand and maintains powerful climbing performance on steep dunes.</p><p>The G700 features a body-on-frame design, CDC adaptive dampers, an active air suspension, 230mm ground clearance, and the intelligent triple differential lock configuration. With over 20,000N·m of lock-up torque and a 20 milliseconds response time, it instantly addresses wheel slip. Tested for over 1 million durability cycles, it guarantees long-term reliability in extreme conditions.</p><p>In sand dunes and camel-back terrain, the three differential locks precisely distribute power, allowing the vehicle to easily recover even when one wheel gets stuck in the sand. In stationary sand-drift tests, the ample torque helps the vehicle navigate turns with agility, while the body-on-frame design provides robust rigidity. When airborne, the air suspension system absorbs impacts to greatly reduce the feeling of bumps. On steep slopes, the HDC hill descent control system maintains controlled speed in extreme conditions.</p><p>During the free-driving session, the G700’s all-terrain adaptability impressed the guests. Its extended endurance eliminated energy-supply concerns during desert exploration. X Mode enables the system to automatically detect the road conditions via the vehicle’s full-sensor network. In the extreme conditions, the system keeps the vehicle in its optimal state.</p><p>The G700’s intelligent cockpit features an immersive four-screen interactive experience paired with Lexicon Audio for a premium audio-visual experience. Inside, NAPPA leather Cloud Seats use a 14-layer construction and over 100 meticulous processes, along with 320,000 breathable holes, delivering exceptional ventilation, heating, and cloud-like softness. The G700 also features Smart CDC damping with an active air suspension, scanning the road 1,000 times per second to ensure a smooth ride across various road conditions.</p><p>With its exceptional performance, the G700 earned praise from global media during the test drive. The all-around performance offers global consumers a new premium choice for off-road vehicles.</p>
- November 24, 2025|
Daring to Pioneer: JETOUR to Become First Automotive Brand to Traverse the Pan-American Highway
<p>JETOUR has announced an upcoming long-distance journey spanning nine countries across North and South America, which will serve as a comprehensive test of its product capabilities and technological prowess under the “Travel+” strategy.</p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/QMDU0YjNqlfOqfBZnztCFUnAgIL2/1763965159014-0.jpg" /></p><p><strong>Conquering Extreme Terrains, Validating All-Round Performance</strong></p><p>The Pan-American Highway, approximately 48,000 kilometers in length, spans the Americas from north to south, passing through deserts, rainforests, plateaus, snowfields, and coastlines, making it one of the longest and most geographically diverse highways in the world.</p><p>JETOUR's “Traverse Pan-American Highway Project” will soon depart from Mexico, journeying through Panama, Ecuador, Colombia, Peru, Chile, Uruguay, and Paraguay before culminating in Ushuaia, Argentina.</p><p>The JETOUR T1 will undergo rigorous testing in diverse environments, including extreme heat, high altitudes, humidity, and rugged terrain. This expedition will push the vehicle’s performance to its limits while showcasing the practical application of JETOUR’s “Travel+” strategy.</p><p><strong>T1: Where Urban Inspiration Meets Off-Road Capability</strong></p><p>The star of this journey—the JETOUR T1—has been launched in global markets since 2025. As the flagship model of JETOUR's T series, it is positioned as an Urban Lite Off-road SUV.</p><p>Built on the Kunlun Off-road Platform and equipped with the Intelligent XWD system, this model effortlessly handles everything from city streets to challenging terrain such as sand, snow, and mountain paths. Its tech and quiet cockpit, with the intuitive Tour OS 2.0 system, offers drivers an immersive driving experience. Currently, the T1 has been launched in the Middle East, Africa, Central and South America, and the CIS region. With its striking design and intelligent experience, it has won the affection of users worldwide. </p><p><img src="https://storage.googleapis.com/mmstudio-images/gallery/QMDU0YjNqlfOqfBZnztCFUnAgIL2/1763965185866-0.jpg" /></p><p><strong>Travel+ Strategy: Returning to Exploration and Connection</strong></p><p>JETOUR remains steadfast in its “Travel+” strategy, committed to becoming the automotive brand that understands travel the most. Guided by this vision and long-term insights into real-world travel scenarios, the brand has successfully built a product portfolio tailored to diverse global travel lifestyles—including the X Series for family journeys and the T Series for off-road adventures.</p><p>The upcoming launch of the premium off-road G Series in November will further complete this lineup. It is this deep-rooted brand DNA and continuously expanding product foundation that have driven JETOUR to become the first automotive brand in the industry to take on the challenge of traversing the Pan-American Highway.</p><p><strong>Global Achievements Build Brand Confidence</strong></p><p>Today, JETOUR operates in 91 countries with over 2,000 sales and service outlets. The brand has gained a strong foothold in regions such as the Middle East, Africa, Central and South America, and the Asia-Pacific region. It has also successfully expanded into right-hand drive markets like South Africa, Indonesia, and Malaysia, and has officially entered the European Union market in 2025.</p><p>JETOUR believes that traversing the Pan-American Highway is not just a journey, but a conversation with the spirit of travel. By tackling diverse, complex terrains, engaging with local cultures and landscapes, and sharing authentic experiences, JETOUR aims to convey the core spirit of its 'Travel+ Strategy,' which is to explore the unknown, discover new horizons, and connect the world to global users. We look forward to the T1’s delivering even more outstanding performance across the challenging and diverse terrains of the Pan-American Highway.</p>