-- Spire Video has published a new report that introduces the concept of 60-second explainer videos and explains why their short length profile is suitable for capturing the attention of today’s audiences. The agency also presents its own production service aimed at small businesses and creative agencies seeking a supplier of viral-ready videos for Instagram Reels or TikTok.
More information is available at https://www.spirevideo.net/explainer-videos-brand-story-60-seconds/
In “Explainer Videos That Tell Your Brand Story in 60 Seconds or Less,” Spire Video breaks down the issue of dwindling attention spans that is compelling content creators to adjust the length of their videos. One statistic that is often brought up in similar discussions is that the average viewer now has a worse attention span than a goldfish, but Spire Video said recent studies suggest a much lengthier span.
“A 2024 article from the University of California mentioned that people today can’t concentrate on what they’re watching for more than 47 seconds,” a spokesperson for Spire Video said. “Different studies have given us different figures, but they are all in agreement that attention spans are dwindling annually.”
Spire Video describes “under 60 seconds” as the sweet spot for ensuring that audiences remain glued to what they are watching and that the message and essential calls to action (CTA) are delivered.
“The key to creating a branded video that audiences would actually stop their endless scrolling for is to ensure that it contains all essential sections,” the company spokesperson said. “In our approach, those include the hook, a clear message, the emotional aspect, your brand identity, and, of course, your CTA.”
They lamented, however, that many businesses, including large enterprises and some established creative agencies, fail to get traction due to the lack of a clear video creation strategy. Many are attempting to copy what they see online without analyzing what makes the content work.
The struggles faced by businesses and agencies are why Spire Video sought to introduce a video production service based on its systematic 60-second approach. It is a comprehensive offering that includes a script, a professional voiceover talent, and motion graphics, in addition to two rounds of revisions and high-definition files with editable versions.
Those who want to know more about Spire Video’s service or systematic approach are encouraged to visit https://www.spirevideo.net/
Contact Info:
Name: Roy
Email: Send Email
Organization: SpireVideo
Address: Hermiston Mills, Hermiston, Oregon 4273, United States
Website: https://www.spirevideo.net/
Release ID: 89163304