-- Is a Facebook PPC Campaign Worth it?
Social media is a powerful marketing tool to reach a businesses target audience and create an online presence for brands. However, when it comes to advertising, technology is a prerequisite and has always played a vital part indispersal and attainability. From flyers promoting the local shopping mart to pop-up ads appearing on mobile devices, technology has made advertising much more readily available.
It did not take long for companies to realize the power of utilizing social media platforms to get brands noticed. In the past several years, space has become more restricted and competitive for brands and businesses to get seen on these platforms.
This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.
This being said, being wary of something new is understandable. So, what exactly a Facebook PPC campaign is/does? And, is it worth it.
A Facebook PPC is a marketing channel or a form of advertising in which a company pays Facebook Advertising only when the ad is clicked. Having an effective Facebook PPC strategy helps attract more customers to websites and increase the sales revenue.
Based on the audience, demographics or keyword selected, the company advertising will pay X amount each time an ad is clicked. This cost is determined by how many people are reached, and how competitive the audience is. These ads placements can be on a variety of spots on Facebook; this includes both desktop and mobile news feeds, the sidebar, and the audience network.
Amid a large, vast audience and extremely popular in youngsters, Facebook has over 2 billion active users across the globe, with more and more people signing on every day. With such a high rate of traffic, this will open up enormous opportunities for businesses to reach a large group of people that might not have found the advertiser otherwise.
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