Effie Greater China Final Judging was held in Baidu Building in Beijing September 21 & 22, 2019. One hundred and twenty judges from brands, agencies, academics, and media attended the Final Judging. Among the jury, sixty percent were advertisers. —
Before the Final Judging started, Mr. Alex Xu, the Managing Director of Effie Greater China, Vice President of Effie Worldwide gave a welcoming speech, to thank the jury for participating in the Final Judging, and Baidu, the sponsor of Effie Greater China Awards Final Judging and strategic partner of Effie Greater China, for supporting the Final Judging.
Per the Final Judging rules, the jury was divided into 10 Judging Rooms; A Jury Head and a Moderator was assigned to each judging room, and led ten judges to review, discuss and score the cases. The discussion time was expanded to make sure each case was fully evaluated. The jury, came from different background of advertisers, agencies, and media, provided perspectives from their own industries and related to their own experiences. IP Effect, Fans Economic Conversion, Touching Young Demographics, these topics were all actively discussed among the jury.
During the first night of the Final Judging, Effie and Baidu announced AI Effectiveness Marketing Track. As one of the most significant projects for the Effie, the track will launch in 2020. The collaboration with the brand to explore new track is Effie's strategy to embrace the industry, to develop and optimize the awards.
Effie led the 120 industry elites to take a closer look at Baidu. During the intense and professional Final Judging, the jury experienced Baidu self-driving car and visited Baidu Branding Zone. The jury praised Baidu leading innovation in technology, and had high expectation for the AI Effectiveness Marketing Track launched next year.
The Awards Ceremony will be held on November 22. The shortlist will be published in late September. Traci Alford, President and CEO of Effie Worldwide, will lead the Grand Jury, including Gill Zhou, Chair of Effie Greater China Council and Alex Xu, Managing Director of Effie Greater China and other marketing veterans to pick the best of the best 2019 Grand Effie on November 21. The Grand Effie winner will be announced together with all winners at the Gala Awards.
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Contact: Henry Li
Contact: Ellen Xie
Release ID: 88922497